As the founder of AB & Co, I consult for a mix of culture, luxury, and travel partners across digital strategy, content development, special projects, and operations. 

Expertise

Content Strategy
Whether it’s a bare-bones launch, a full-fledged redesign, or something in between, I’ve done it. Expertise includes content development and programming for online, social, and newsletters; SEO; analytics; UX/UI; taxonomy; site audits; channel strategy; launches and relaunches; creative direction; and more. See samples.

Editing & Writing
Story ideating, commissioning, editing, and publishing in a CMS comes second nature. I also love finding the right person to tell every story. I write, too.

Operations
Building, mentoring, and pivoting cross-functional teams is core to my DNA. Ditto running P&Ls and budgets. 

Partners

In the last two years, I’ve worked with startups, luxury brands, non-profits, and B2B clients in roles ranging from Head of Content to Chief of Staff. I also helped launch NFTs at Christie’s.

Select partners

Let's Talk

If you want to develop a coherent content strategy across web, newsletters, and social; need creative, strategic leadership on a special project; or are looking for operational and data-driven insights from a digital vet, say hello@arabellabowen.com.