Created the playbook for Christie's .com NFT (non-fungible token) coverage, kicking off with Beeple's historic Everydays: The First 5,000 Days, the first purely digital NFT to be offered at a major auction house. Researched, wrote, top-edited, scoped, and/or produced multiple stories with an eye to 'discoverability' online, including coverage of CryptoPunks and a robust NFT 101 guide for new collectors. 'Beeple's Opus' quickly became the second-most-visited digital story in Christies.com history (and the work itself sold for $69.3M).

Concepted and top-edited five installments of Fodor's marquee digital franchise covering the best places to go in the coming year. Editors identified emerging hot spots, value destinations, and events worth traveling for with an eye to global coverage, new airline routes and hotels, close-to-home getaways, and affordable trips. Franchise consistently ranked among Fodor's top stories and generated national media from CBS this Morning, CNN, the AP, and more.

Led edit, art, and product teams to create Fodor's annual hotel awards for 4 years running. Program leveraged Fodor's expert global writers and pro in-house editors, to vet every hotel that made the final cut, based on service, setting, style, value, and amenities. The multi-platform franchise included digital, print, and event extensions that generated strong page views, brand awareness, and national media coverage from CNN, CBS this Morning, the AP, and more.